---
name: skill-seo-discovery
type: skill
description: "Improve search and discoverability for a domain — keywords, on-page and metadata, product and content structure, and discovery on the platforms that matter (web search, marketplace search, Pinterest for homeware). Use this whenever Reach needs to make a venture easier to find. Cross-domain but channel-aware. Maturity: later."
---

# skill-seo-discovery

Reach's discoverability skill. Makes a domain easier to find by the people its ICP describes, on the surfaces where they look.

## Behaviour

Trigger: a domain needs to grow organic discovery, or a new page/product set needs to be findable.

Loop:

1. Read the ICP and the surfaces that matter for the domain (web search, Shopify/marketplace search, Pinterest and Instagram for visual homeware, LinkedIn for Mr Pritchard).
2. Identify the queries and terms the audience actually uses.
3. Recommend on-page and metadata changes — titles, descriptions, product copy structure, alt text, tags — and structural changes where needed.
4. Hand copy to `skill-content-studio`, code changes to Forge, and visual/asset changes to Pixel; file the recommendations.

## Reads

The ICP, the domain's site/store, `convention-shopify`, current analytics for organic performance.

## Guardrails

Recommend, do not silently rewrite live pages — changes route through content, Forge or the operator. No keyword stuffing or anything that trades long-term trust for a short-term rank. Tie recommendations to the discovery KPI. Propose-only.