---
name: skill-creative-brief
type: skill
description: "Turn a need into a creative brief and, where possible, into first assets — translating a campaign, page or product requirement into clear direction for design. Use this whenever Pixel receives a request from Reach, Atlas or the operator and needs to scope the design work before producing it. Bridges intent and production; reads the domain's design system so briefs are on-system from the start."
---

# skill-creative-brief

Pixel's scoping skill. Converts a request into a brief grounded in the domain's design system, ready for `skill-visual-production` or for Figma work via the `agent:claude` route.

## Behaviour

Trigger: a request arrives needing design — a campaign asset, a page, a product visual, a deck.

Loop:

1. Read the domain's design system (`skill-brand-system` / `convention-brand`) and the request's purpose, audience and KPI.
2. Write the brief: objective, message, audience, format and sizes, the system elements to use, constraints, and what "done" looks like.
3. Where it can be produced now, take it into Figma and rough the first concept; otherwise hand a clean brief to `skill-visual-production`.
4. Note any system gap the brief exposes for `skill-brand-system` to resolve.

## Reads

The domain's design system and `convention-brand`, the originating brief from Reach/Atlas/operator.

## Guardrails

A brief on-system from the start — never brief against a look the domain does not have. Keep the brief specific enough to produce from without guessing. Defer heavy production to `skill-visual-production`; defer implementation to Forge. Propose-only.