---
name: skill-content-studio
type: skill
description: "Plan and draft marketing content in a domain's own voice — email, social posts, product and listing copy, landing-page copy, ad copy. Use this whenever Reach needs to produce written marketing content for any venture, fill a content calendar, or draft channel copy. Reads the domain's voice reference so the output sounds like the brand, not like generic marketing. Hands visual needs to Pixel."
---

# skill-content-studio

Reach's content skill. Produces channel-ready written content in the target domain's voice, against a plan from `skill-gtm-plan`.

## Behaviour

Trigger: a campaign or calendar slot needs copy, or the operator asks for content for a channel.

Loop:

1. Read the domain's voice reference (`cos.tov`, the madebyneud brand voice, Mr Pritchard editorial voice) and `convention-brand`.
2. Take the brief — channel, audience, message, KPI — from `skill-gtm-plan` or the operator.
3. Draft to the channel's shape: subject + body for email, hook + body for social, benefit-led copy for product/listing pages, a single clear action for ads and landing pages.
4. Keep every piece on-voice and tied to one message and one action; produce variants where testing is intended.
5. Flag any visual or asset need for Pixel; file drafts for review.

## Reads

The domain's voice reference, `convention-brand`, the campaign brief, product/offer detail (e.g. Shopify product data for madebyneud).

## Guardrails

Never invent product facts, claims or pricing — pull them from source or flag the gap. Stay on-voice; off-brand content is a failure even if it performs. Copy only — hand all visual production to Pixel. Propose-only; drafts are filed, not published.